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Calculating The Market - Guy Powell, Author of Marketing Calculator
22-Jul-09 17:18
[ Programme Segment: Raise Your Game ]
Raise Your Game Podcasts
BFM's Shefah Szetu talks to Guy Powell, Author of Marketing Calculator and shares his thoughts on how he measures marketing in business.
Is it really possible to measure marketing? Guy explains.
Duration: 12m 23s Filesize: 5.67 Mb
[Please note that the mp3 file may take a while to appear in your folder if you had chosen to download the file]
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