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Building a Sport Marketing Empire -- Marcus Luer, CEO and Founder, Total Sports Asia
05-Nov-09 10:41
[ Programme Segment: The Breakfast Grille ]
The Breakfast Grille Podcasts
Marcus Luer, CEO and Founder, Total Sports Asia, talks in the first part about the business of sports marketing and management in terms of its financials, shareholdings, staff strength, intellectual property and value. He also spends a little time talking about what Malaysia needs to do to create world-class athletes,
Duration: 11m 6s Filesize: 10.17 Mb
Marcus Luer, CEO and Founder, Total Sports Asia, talks in the second part about the booming potential of sports in Asia, and what makes sports management different between countries in Asia, such as India, China and Malaysia. Clearly, audiences need and expect different things from country to country!
Duration: 11m 24s Filesize: 10.44 Mb
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