BFM 89.9

HIGHLIGHTS 

BFM's Value Proposition

Connect with BFM's working professional audience in the following advertising formats:

1. Spot ads / Commercials

Spot ads are typically 30 second commercials, though 40, 45 or 60 second versions are possible. These ads can be produced in-house or by external creative agencies. Here’s a great example of BSN taking full advantage of the capabilities of the voice talent to convey their new fund: -


2. Live Reads

These are announcements by our presenters on your product or event, used by advertisers most frequently for time-sensitive offers. For example, Perdana Leadership Foundation used live reads to elicit registrations for their CEO forum: -


3. Infomercials

Infomercials are typically 45 or 60 second commercials that explains the attribute of a product to listeners. In this example, Nippon Paint educates listeners on how to use colours to make a small office appear bigger: -


4. Featurettes

These are excerpts that are taken from one or more interviews and weaved into a mini-feature, or featurette, that explains the gist of the whole story within 2 minutes. This one from Pemandu presents views of key stakeholders of vibrant cities: -


5. Features

These are radio documentaries that capture the key viewpoints on a particular issue. Pfizer used this feature to surface and address the fears surrounding immunisation: -


6. Edumercials

These are educational interviews of around 3 minutes explaining an advertiser’s product offering, in the form of an interview of an expert representative of the advertiser.


7. Website advertising

Advertise on our main home page or any one of our pages on a rotational basis.


8. Full programme Sponsorship

Some programmes match a particular advertiser’s positioning that it makes a whole lot of sense for the advertiser to sponsor the whole programme. A full sponsorship will include full association/accreditation to the advertiser in the form of opening and closing credits, in addition to a combination of all the advertising elements above. An example of this is CIMB’s sponsorship of the Breakfast Grille, which includes opening and closing credits, a tongue-in-cheek programme promo, BFM website advertising, and podcast advertising: -



Whether you’re looking for a multi-pronged communications campaign or just a simple rate card, download our rate card here or for more information, please contact us.




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Listen now : Inside Story: Talkback Tuesdays

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Laurent Lequeue, Independent Market Analyst, Writer at The Macro Butler Newsletter

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Yanitha Meena, Analyst, ISIS Malaysia

7:45 AM

Morning Brief

Dr. Eva Langerbeck, Interim Executive Director, Malaysian-German Chamber of Commerce and Industry

8:00 AM

The Breakfast Grille

Kelle Kam, CEO, Alliance Bank Malaysia Bhd

8:30 AM

Morning Brief

Badrul Hisham, Director of Programmes, Iman Research

8:45 AM

Morning Brief

9:00 AM

Opening Bell

9:15 AM

World Market Watch

Andrew San, Head of ASEAN Equities, Amundi Malaysia

9:35 AM

People, Planet, Profit

Philip See, Group Chief Sustainability Officer of Malaysia Aviation Group and Andreas Slettvoll, CEO of CHOOOSE

10:05 AM

Open For Business

Henry Ting, Founder and CEO, TTRacing

11:05 AM

Resource Centre

REPEAT - Professor Howard Yu, LEGO® Professor of Management and Innovation, IMD

12:00 PM

Enterprise Explores

Sophie Chiu, Principal leading the Southeast Asia Arm, AppWorks

1:00 PM

The Breakfast Grille Repeat

Kellee Kam, CEO, Alliance Bank Malaysia Bhd

2:05 PM

Beyond the Ballot Box

Is Bersatu on a Decline?; Dr Oh Ei Sun, Principal Adviser, Pacific Research Centre

3:05 PM

Live & Learn

Working As A Colourblind Creative; Mclelun Lee, Director, R&D Studio

3:30 PM

Live & Learn

HARTA; Mirsham Meer, Director, HARTA Space

4:05 PM

Health & Living

Mind Matters: Systemic Struggles of Children with ADHD; Liana Mohd Nawi, Director, Clinical Services, Thrive Well | Nik Norezreen Nik Adnan, Parent

5:00 PM

Top 5 At 5

6:00 PM

Inside Story

Talkback Tuesdays

7:30 PM

Earth Matters [REPEAT]

9:00 PM

Bar None