BFM: The Business Radio Station

BFM´s Value Proposition

Connect with BFM's working professional audience in the following advertising formats:

1. Spot ads/commercials

Spot ads are typically 30 second commercials, though 40, 45 or 60 second versions are possible. These ads can be produced in-house or by external creative agencies. Here’s a great example of BSN taking full advantage of the capabilities of the voice talent to convey their new fund.

2. Live reads

These are announcements by our presenters on your product or event, used by advertisers most frequently for time-sensitive offers. For example, Perdana Leadership Foundation used live reads to elicit registrations for their CEO forum.

3. Infomercials

Infomercials are typically 45 or 60 second commercials that explains the attribute of a product to listeners. In this example, Nippon Paint educates listeners on how to use colours to make a small office appear bigger.

4. Featurettes

These are excerpts that are taken from one or more interviews and weaved into a mini-feature, or featurette, that explains the gist of the whole story within 2 minutes. This one from Pemandu presents views of key stakeholders of vibrant cities.

5. Features

These are radio documentaries that capture the key viewpoints on a particular issue. Pfizer used this feature to surface and address the fears surrounding immunisation.

6. Edumercials

These are educational interviews of around 3 minutes explaining an advertiser’s product offering, in the form of an interview of an expert representative of the advertiser.

7. Website advertising

Advertise on our main home page or any one of our pages on a rotational basis.

8. Full programme sponsorship

Some programmes match a particular advertiser’s positioning that it makes a whole lot of sense for the advertiser to sponsor the whole programme. A full sponsorship will include full association/accreditation to the advertiser in the form of opening and closing credits, in addition to a combination of all the advertising elements above. An example of this is CIMB’s sponsorship of the Breakfast Grille, which includes opening and closing credits, a tongue-in-cheek programme promo, BFM website advertising, and podcast advertising.

9. Advertising on BFM's tablet magazine, The B-Side

Create immersive advertisements on The B-Side, BFM’s culture magazine, by combining visually arresting art with interactive elements that can play video, audio or open a link when touched.


Whether you’re looking for a multi-pronged communications campaign or just a simple rate card, please contact us.

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