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No Child's Play

Xavier López Ancona, President and Chief Executive Officer, KidZania

11-Sep-14 10:23

No Child's Play

Combining children's education into theme park elements is a unique and challenging proposition. We look into Kidzania's business model to gather insight into their strong revenue growth. Whether they are over-representing consumerism and capitalism in the educational process at the expense of other realities like environmental and societal costs is also explored.


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