Federal Furniture Focuses on the Kitchen as the Heart of the Home
31-Jul-12 10:10
[ Programme Segment: The Breakfast Grille ]
Federal Furniture Holdings Group Managing Director and Executive Director, Choy Wai Hin, discusses:
-- Federal Furniture Holdings' main businesses of manufacturing & export, interior fit-out, and retail
-- the shift in their manufacturing business model following stiff competition from China
-- their biggest export market and outlook considering the global slowdown
-- the problem of shortage of labour in the furniture manufacturing industry
-- if the government's efforts to resolve the shortage has been successful and the impact of the levy on foreign workers
-- its interior fit out division has done several mega projects like the Prime Minister's Residence, the Palace of Justice, the Melawati Palace in Putrajaya, the Alam Shah Palace in Klang
-- why this division didn't do as well as the other divisions in the business
-- new projects to ensure turnover for the interior fit out division
-- if stiff competition in this segment means scarificing margin yields to procure projects
-- how the company is returning to its roots as a furniture retailer with the brand new Kitchen Plus outlet
-- the concept of Kitchen Plus, the expected demand from growing affluence in the domestic market, and competition from other brands
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