A "Quietly Brilliant" Approach Gives HTC a Place at the Smartphone Top Table
30-Jan-12 09:55
[ Programme Segment: The Breakfast Grille ]
HTC Malaysia Country Manager SK Wong discusses:
- Malaysia market share;
- Best sellers;
- Market size;
- Sales drivers;
- Marketing points - what works in Malaysia;
- Financials: weak Q4 earnings;
- Competition - weak market outlook;
- Malaysia situation;
- Outlook for 2012 - strategy to offset weakening conditions;
- Rumors of an expected Quad-core phone;
- Challenges: software upgrade inability;
- Reports of HTC mulling its own OS;
- Smartphone - patent wars;
- Android versus Apple OS;
- Price wars - volume game - whether wise - commoditisation;
- Innovation efforts - tablet market;
- Update on - smartphone 3D market;
- Outlook for smartphone 3D;
- Possibility of entering the 'Phablet' market;
- Facebook - social media and HTC;
- How HTC's ad slogan, "Quietly brilliant," reflect culture;
Duration: 16m 3s Filesize: 5.52 Mb
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