BFM: The Business Radio Station

How to be a fierce competitor

05-May-10 21:18

[ Programme Segment: Resource Centre ]

Resource Centre Podcasts

Jeffrey J. Fox, author of “How to be a Fierce Competitor” talks about seeking opportunities as a way to compete. He also goes on to explain why profitable customers should be a company’s most important asset, and why marketing, which includes sales, and innovation should be the two sustaining factors of any business. 

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