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The Benefits of Being Local -- Datin Lara Hussein, Managing Director, M&C Saatchi Malaysia
09-Feb-10 10:08
[ Programme Segment: The Breakfast Grille ]
The Breakfast Grille Podcasts
In Part 1, Datin Lara Hussein, the Managing Director of M&C Saatchi Malaysia, discusses ad spend. adex growth, which sectors are spending and which are still in the doldrums, which media categories are growing the quickest, which are slowing and why. She also talks about the firm, and how many employees it has, revenue, and the argument in favour of being a boutique firm.
Duration: 13m 10s Filesize: 6.03 Mb
In Part 2, Datin Lara Hussein, the Managing Director of M&C Saatchi Malaysia, discusses the impact of the financial crisis on business, billings, rankings, new business won, client retention rates and staff turnover. She also discusses her main clients like Celcom, Axiata and Tourism Malaysia. as well as its proposition to clients.
Duration: 11m 13s Filesize: 5.14 Mb
[Please note that the mp3 file may take a while to appear in your folder if you had chosen to download the file]
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