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Going Global - United States

Barby Siegel, Zeno Group

29-Jul-16 10:00

Going Global - United States

Technology, the rise of a new generation, social media and changing social behavior has led to an increasingly changed communications landscape. What is it like to lead a company while the industry is constantly changing and traditional agency lines are blurred?  Barby Siegel, the CEO of Zeno Group, speaks to us about the traits of fearless leadership and shares the unconventional approaches taken to grow the company.


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