Up The Ante: Guerilla Marketing
Hendrik Tan, DTOX | Chris Cheang, DTOX | Lee Jia Ping, The Listening Tree
27-Oct-14 12:22
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DTOX (Drive-Thru Oilchange Expert) is a first-of-a-kind drive thru car service center in Malaysia where your car will be serviced in 10 minutes, otherwise it will be free. One of their biggest setback is to reach to potential market and convert customers into loyal DTOX users. Lee Jia Ping from The Listening Tree suggested some ideas for guerilla marketing.
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