Challenging Times for a Challenged Carmaker
Hisham bin Othman, Proton Edar
12-Mar-13 02:50
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Proton Edar CEO Hisham bin Othman discusses:
- Edar - EON - rationalisation - 401 million ringgit exercise;
- No. of dealerships - service centres; - Financing restrictions -- BNM -- how affected performance;
- Regaining No. 1 mantle;
- Addressing issues of poor quality service, shoddy quality cars;
- Branch Rationalisation - Openings - closures - metrics;
- Brand equity - poor image - details;
- Margins - thin - sales thin - service ctr;
- Government promises to lower excise taxes on cars from Japan and Australia within 3 years - imlications;
- Expected sales of Proton cars in 2013;
- Expected servicing of Proton cars in 2013.
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