Mission #Wangnee
Alvin Teoh, Executive Creative Director, Naga DDB | Ellison Fernandez, Senior Copywriter, Naga DDB
05-Mar-15 13:00
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Naga DDB, one of Malaysia’s largest creative agencies, is keeping the flood relief efforts at the forefront of their annual CNY message. Mission #wangnee is a programme to create value from the destruction and devastation wrought by the recent floods and give back to those most in need. We look at the decision-making process of this CSR exercise and study its impact.
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