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Old Skool Marketing: Obsolete?

Dato' John Zinkin, MD, Zinkin Ettinger

30-Jan-15 13:00

Old Skool Marketing: Obsolete?

With so much of our lives going digital - the question begs to be asked - how has technology changed the way we go about strategising and executing our marketing campaigns. How has technology changed the way the consumer lives? Are the fundamentals of marketing now obsolete?


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