Conversations today happen on many different platforms: Facebook, Twitter, SMS, voice, emails, you name it. However for organizations, keeping track of these can be troublesome. Hence the birth of Omni-Channel strategies and platforms. Muzaffar Ariff, Country Director of Genesys Malaysia talks about how to deliver consistent customer experience via the Omni channel.

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Tags:  unified customer experience,  omnichannel,  genesys