Up The Ante: Brand Architectural Problem
Josh Lee, Josh Lee Fragrances | Lee Jia Ping, The Listening Tree
30-Jun-14 15:37
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Josh Lee Fragrances was established in late August 2012 at George Town, Penang to fulfill his lifelong dream to have his own fragrance company which offers a variety of fragrances as well as other beauty products and lifestyle home products down the pipeline. He aims to market his brand to the locals as opposed to the current traveller’s perfume and Lee Jia Ping from The Listening Tree points out the brand architectural problem.
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