BFM 89.9

HIGHLIGHTS 

BFM's Value Proposition

Connect with BFM's working professional audience in the following advertising formats:

1. Spot ads / Commercials

Spot ads are typically 30 second commercials, though 40, 45 or 60 second versions are possible. These ads can be produced in-house or by external creative agencies. Here’s a great example of BSN taking full advantage of the capabilities of the voice talent to convey their new fund: -


2. Live Reads

These are announcements by our presenters on your product or event, used by advertisers most frequently for time-sensitive offers. For example, Perdana Leadership Foundation used live reads to elicit registrations for their CEO forum: -


3. Infomercials

Infomercials are typically 45 or 60 second commercials that explains the attribute of a product to listeners. In this example, Nippon Paint educates listeners on how to use colours to make a small office appear bigger: -


4. Featurettes

These are excerpts that are taken from one or more interviews and weaved into a mini-feature, or featurette, that explains the gist of the whole story within 2 minutes. This one from Pemandu presents views of key stakeholders of vibrant cities: -


5. Features

These are radio documentaries that capture the key viewpoints on a particular issue. Pfizer used this feature to surface and address the fears surrounding immunisation: -


6. Edumercials

These are educational interviews of around 3 minutes explaining an advertiser’s product offering, in the form of an interview of an expert representative of the advertiser.


7. Website advertising

Advertise on our main home page or any one of our pages on a rotational basis.


8. Full programme Sponsorship

Some programmes match a particular advertiser’s positioning that it makes a whole lot of sense for the advertiser to sponsor the whole programme. A full sponsorship will include full association/accreditation to the advertiser in the form of opening and closing credits, in addition to a combination of all the advertising elements above. An example of this is CIMB’s sponsorship of the Breakfast Grille, which includes opening and closing credits, a tongue-in-cheek programme promo, BFM website advertising, and podcast advertising: -



Whether you’re looking for a multi-pronged communications campaign or just a simple rate card, download our rate card here or for more information, please contact us.




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Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Dr Carmelo Ferlito, CEO, Centre for Market Education

7:45 AM

Morning Brief

Chai Sen Tyng, Senior Research Officer, Malaysian Research Institute on Ageing (myAgeing), Universiti Putra Malaysia

8:00 AM

The Breakfast Grille

Ryan Liew, Executive Director, Unique Fire Holdings

8:30 AM

Morning Brief

Datuk Khairul Annuar Abdul Aziz, President, Petrol Dealers' Association Malaysia

8:45 AM

Morning Brief

9:00 AM

Opening Bell

9:15 AM

Opening Bell

Jerry Goh Asean Equities Investment Manager, ABDRN

9:35 AM

People, Planet, Profit

Dr. Renard Siew, sustainability and climate change specialist

10:05 AM

Open For Business

Theyventhiran Nadarajah, CEO & Co-Founder, Teczo Sdn Bhd | Jayagaren Paramasivam, CTO & Co-Founder, Teczo (REPEAT)

11:00 AM

Marketing Mojo

Benjamin Loh, Managing Director and Lead Public Speaking Coach, Flare Communications Coaching

12:00 PM

Enterprise Explores

Mohan Belani, CEO and Co-Founder, e27

1:00 PM

The Breakfast Grille Repeat

Ryan Liew, Executive Director, Unique Fire Holdings Description: Unique Fire made its debut on the ACE market in 2022, and recently recorded a 6 fold increase in net profit for the third quarter. We discuss the growth strategy of the company with Executive Director, Ryan Liew

2:05 PM

Beyond the Ballot Box

The Rise of Right-Wing Movements in Germany; Dr Frederik Holst, German Academic

3:05 PM

Live & Learn

Is the West Experiencing Democratic Backsliding?

4:05 PM

Health & Living

Can You Prevent Diabetic Eye Diseases?, Dr V. Gayatri Devi, Ophthalmologist & Eye Surgeon

6:00 PM

Inside Story

Talkback Tuesdays

7:05 PM

The Evening Edition

7:30 PM

Earth Matters [REPEAT]

9:00 PM

Bar None

Road To Paris #2 - Johnathan Wong Guanjie; Johnathan Wong Guanjie