BFM: The Business Radio Station

TEL: +603-7733 2900 (studio)
SMS: +6018-789-8899
Advanced Search 
Broadcast Date: 


Podcast > Enterprise > Enterprise Biz Bytes > Burger King Flames McDonalds

Burger King Flames McDonalds

Richard Bradbury | Christine Wong | Audrey Raj

07-Dec-18 12:58

 Burger King has a new deal that requires customers to go to McDonald’s. On Tuesday, the fast-food chain announced that it was “turning more than 14,000 McDonald’s into Burger King restaurants.” In fact, Burger King is debuting a McDonald’s-themed deal. If customers go within 600 feet of a McDonald’s location, they can order a Whopper for one cent via the revamped Burger King app. The deal starts Tuesday and runs through December 12. (Valid in the US Only)


Tags: guerilla marketing, marketing, burger king, mcdonalds, geofencing, Consumer Goods/Services, Restaurants, Food Service, Managerial Resources/Development, Entrepreneur Resources/Development, Technology news, reviews, Food, Beverage, Restaurants



Share this podcast

Latest Podcasts

Play / Pause

Listen now : Evening Edition


Today’s Shows

back to current show