BFM 89.9
The Business Station
BFM 89.9
The Business Station
Avoid A Doomed IPO: Why Communication And Investor Relations Matter
Avoid A Doomed IPO: Why Communication And Investor Relations Matter
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33 mins
25 mins
1 min
Guest: Darren Wong, CEO and Founder, Esente Advisory
What makes a good messaging and communication strategy for your pre-IPO company?
In this episode of P&L, we dive into the critical role that communication and investor relations play in a successful IPO journey. We speak with Darren Wong, CEO and founder of Esente Advisory, about how businesses can craft compelling equity stories, engage investors during roadshows, and maintain confidence in the market post-IPO.
Tune in to explore:
- Pre-IPO messaging and investor engagement strategies
- How to tailor communication for different investor groups
- Best practices for roadshows and digital communication
- Managing expectations and building trust post-IPO
Whether you’re preparing for an IPO or looking to understand how companies can better communicate with investors, this episode will offer essential insights into the world of IPOs.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan
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