BFM 89.9
The Business Station
Beyond Analytics: Empowering E-commerce with Market Intelligence Tools
29 mins
·
11:00, 19 Feb 2024
·
Recommended
Guest: Annie Yao, Head of Growth, Market Intelligence, Flywheel Digital
The e-commerce landscape is rapidly transforming, driven by technological advancements and changing consumer behaviours.
In this dynamic environment, market intelligence has emerged as a critical tool for businesses. It enables organisations to understand market trends, consumer preferences, and competitive dynamics, thereby enabling strategic decision-making.
With the rise of data analytics, companies can now leverage real-time insights to optimise their online presence, enhance customer experiences, and anticipate market shifts.
Speaking with us today on the shift towards more data-driven approaches in e-commerce and the importance of market intelligence in navigating the complexities of digital commerce is Annie Yao, the Head of Growth for Market Intelligence division at Flywheel.
Presenter: Richard Bradbury
Producer: Carol Wong
Share:
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Beyond Analytics: Empowering E-commerce with Market Intelligence Tools
29 mins
·
11:00, 19 Feb 2024
Guest: Annie Yao, Head of Growth, Market Intelligence, Flywheel Digital
The e-commerce landscape is rapidly transforming, driven by technological advancements and changing consumer behaviours.
In this dynamic environment, market intelligence has emerged as a critical tool for businesses. It enables organisations to understand market trends, consumer preferences, and competitive dynamics, thereby enabling strategic decision-making.
With the rise of data analytics, companies can now leverage real-time insights to optimise their online presence, enhance customer experiences, and anticipate market shifts.
Speaking with us today on the shift towards more data-driven approaches in e-commerce and the importance of market intelligence in navigating the complexities of digital commerce is Annie Yao, the Head of Growth for Market Intelligence division at Flywheel.
Presenter: Richard Bradbury
Producer: Carol Wong
Share:
Recommended
Jan 21
·
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·
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Recent episodes
0
Latest Stories
Podcasts · Jan 21 · 30 mins
Why Lack of Political Funding Act Hurts Malaysia
Podcasts · Jan 21 · 28 mins
Global Expansion Made Simple
Podcasts · Jan 21 · 30 mins
Small Brands, Big Impact: Gamification on a Budget