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Beyond The Clickbait: Building Brands That Last

21 mins·09:30, 28 Jul 2025
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Beyond The Clickbait: Building Brands That Last

21 mins
·
09:30, 28 Jul 2025
·

Guest: Professor Karen Nelson-Field, Founder & CEO, Amplified Intelligence

  • Virality is often misunderstood and overhyped in boardroom conversation, leading to unrealistic expectations. On today’s Pinnacle Perspectives, Philip See speaks with Professor Karen Nelson-Field is Founder and CEO of Amplified Intelligence on equipping leaders with the tools and insights needed to make smarter media and content decisions.

    Image Credit: Shutterstock.com

Presenter: Philip See

Producer: Tun Hizami Hashim

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