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Aaron Cowie, CEO of TBWA Malaysia joins us on the Breakfast Grille to discuss:
- life after parting ways with ISC
- working towards a rebranded and different business
- personalities important to creating the right attitude and culture
- what now without government contracts
- alternative providers disturbing the status quo for creative agencies
- how the digital age will affect the future of the industry
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TBWA the New Era
Aaron Cowie, CEO of TBWA Malaysia joins us on the Breakfast Grille to discuss:
- life after parting ways with ISC
- working towards a rebranded and different business
- personalities important to creating the right attitude and culture
- what now without government contracts
- alternative providers disturbing the status quo for creative agencies
- how the digital age will affect the future of the industry
Share:
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