Joey Yap is best known for building a global brand around Chinese metaphysics, but with NEXTGEN 2025, he's stepping into new territory, helping the next generation build with longevity in mind.

We speak with Joey about why he’s pivoting into business events, what most people get wrong about building relevance, and how creators and entrepreneurs can develop “content equity” in a world that’s constantly shifting. We also explore why authenticity matters more than ever, what Gen Zs are really hungry for, and how Joey has built a media and training empire without ever playing the typical influencer game.