BFM 89.9
The Business Station
Built in Malaysia to Beat Mailchimp? Meet Enginemailer
45 mins·10:00, 22 May 2025
Built in Malaysia to Beat Mailchimp? Meet Enginemailer
45 mins
·
10:00, 22 May 2025
·
Recommended
Guest: Jeffri Shahul Hamid, Founder and Fleet Commander, Enginemailer
What began as an internal tool has grown into a Malaysian-built challenger to Mailchimp. But in a crowded global market, how does Enginemailer really stand out?
According to Fleet Commander Jeffri Shahul Hamid, it starts with unlimited subscribers, a pay-as-you-use model, and tools for both marketing and transactional emails. That’s how his team quietly built a platform now powering half a billion emails a month across 140+ countries.
In this episode, we explore:
The 22-year journey from digital and tech agency to SaaS scale-up
How Enginemailer gained global traction through AppSumo
Why building product before promotion paid off
The engine behind their ultra-low churn and organic growth
How AI powers their automation, spam filtering, and more
What it takes to scale profitably on hyperscalers like Azure
Whether you’re building a SaaS, scaling an SME, or tired of paying more as your subscriber list grows — this is a masterclass in product-led growth. Made in Malaysia.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan, Carol Wong
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