In a world where every click, swipe, and scroll is tracked, marketers know exactly who they’re talking to, but not always how to make them feel.

In this episode, Sandeep Joseph, CEO and Co-Founder of Ampersand Advisory, explores the rise of vibe marketing: campaigns built not just on data and targeting but on mood, emotion, and cultural resonance. From brands that master atmosphere to those that lose their way chasing cool, this conversation reveals what it takes to create marketing that doesn’t just perform, it connects.