BFM 89.9
The Business Station
Recommended
28 mins
1 hr 24 mins
40 mins
Guest: Julie Ng, CEO and co-founder , Vase.ai
Less than 40% of marketers employ consumer research to drive their marketing decisions, and it’s a massive misconception that consumer research is simply a luxury. In fact, consumer research should serve as the foundation of every business. Consumers are no longer affected by mass marketing approaches. How do you keep on top of ever-changing consumer behaviour and preferences after nearly three years of unprecedented disruption and being in a continual state of uncertainty? What’s the real value of consumer and market research, and what are the tools available in this new age of digitisation?
Image credit: Vitalii Vodolazskyi | Shutterstock
Presenter: Christine Wong, Arvindh Yuvaraj
Producer: Christine Wong
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Consumer Research Isn’t Just A Luxury
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·
12:00, 5 Jul 2022
Guest: Julie Ng, CEO and co-founder , Vase.ai
Less than 40% of marketers employ consumer research to drive their marketing decisions, and it’s a massive misconception that consumer research is simply a luxury. In fact, consumer research should serve as the foundation of every business. Consumers are no longer affected by mass marketing approaches. How do you keep on top of ever-changing consumer behaviour and preferences after nearly three years of unprecedented disruption and being in a continual state of uncertainty? What’s the real value of consumer and market research, and what are the tools available in this new age of digitisation?
Image credit: Vitalii Vodolazskyi | Shutterstock
Presenter: Christine Wong, Arvindh Yuvaraj
Producer: Christine Wong
Share:
Recommended
Jan 21
·
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Recent episodes
0
Latest Stories
Podcasts · Jan 21 · 28 mins
New Era, New Stripes: Can Harimau Malaya Turn The Tide?
Podcasts · Jan 21 · 1 hr 24 mins
Do Looks Matter in the Workplace?
Podcasts · Jan 21 · 40 mins
Top 5 at 5: Inside Trump's Inauguration