BFM 89.9
The Business Station
Cracking the Code of White Space Markets
42 mins
·
11:00, 13 May 2025
·
Recommended
8 mins
23 mins
9 mins
Guest: Dr Aseem Puri, CEO, Unilever International
Some of the biggest growth opportunities today lie in untapped or underserved markets — places where demand is emerging, but no brand has truly broken through. These white space markets offer immense potential, but also come with uncertainty, limited infrastructure, and evolving consumer behaviours.
So how do companies break in, earn trust, and build lasting relevance in places where their brand is unfamiliar? What does it take to lead and grow in these high-risk, high-reward environments?
In this episode, we explore the mindset and strategies behind navigating white space markets, from identifying demand and tailoring products to forging local partnerships and managing risk, with insights from Dr Aseem Puri, CEO of Unilever International.
This episode of Marketing Mojo was brought to you by BFM Brandfest. The 20th BFM Brandfest is happening on 16th and 17th July at Nexus Bangsar South.
Presenter: Richard Bradbury
Producer: Carol Wong
Share:
Recommended
May 13
·
8 minsRiding The AI Wave: Caution Or Opportunity?
May 13
·
23 minsHartanah Kenyalang Remains Focused On Sarawak
May 12
·
9 minsUS AI Chip Pivot: Malaysia’s Opening?
Recent episodes
0
Latest stories
Podcasts · May 13 · 8:00AM
Humans of Healthcare: The Paediatric Cardiothoracic Surgeon
42 mins
Podcasts · May 13 · 42 mins
Humans of Healthcare: The Paediatric Cardiothoracic Surgeon
Videos · May 13 · 7:01AM
Even Children Skip Ads
1 min
Podcasts · May 13 · 7:00AM
How the Military Junta in Myanmar is Oppressing Workers
31 mins
Podcasts · May 13 · 31 mins
How the Military Junta in Myanmar is Oppressing Workers