Eco-friendly products are sprouting across Malaysia, but are they truly sustainable? And are Malaysians willing to pay or go out of their way to purchase them? We explore these questions with Tan Yet Mee, the Founder of ecoMinim, a homegrown brand offering plant-based, biodegradable home and personal care products. In this episode, we discuss what it takes to build a sustainable business, the challenges of competing with big brands, and the future of conscious consumer choices in Malaysia.