BFM 89.9
The Business Station
Election Discounts & Promotions - Clever Marketing Or Genuine CSR?
25 mins
·
12:00, 22 Nov 2022
·
Recommended
27 mins
25 mins
9 mins
Guest: Chin Ren Yi, Co-Founder, myBurgerLab
During the polling day last Saturday, many businesses gave discounts and promotions to Malaysians who voted. But were businesses really helping and encouraging people to vote or was this just clever marketing? We speak to Chin Ren Yi, Co-Founder of myBurgerLab to better understand the drivers behind the marketing approach during elections and how effective it is.
Image Credit: Getty Images
Presenter: Christine Wong, Lily Chai
Producer: Jeremy Ng, Lily Chai
Share:
Recent episodes
0
Latest stories
Podcasts · Jan 16 · 8:00AM
Public Health: Alarm Bells Over Medical Insurance Hike
47 mins
Podcasts · Jan 16 · 7:00AM
How Close Are We to Nuclear War?
36 mins
Podcasts · Jan 16 · 4:00AM
Conflicts of Interest: The SOE & GLC Challenge
27 mins
Election Discounts & Promotions - Clever Marketing Or Genuine CSR?
25 mins
·
12:00, 22 Nov 2022
Guest: Chin Ren Yi, Co-Founder, myBurgerLab
During the polling day last Saturday, many businesses gave discounts and promotions to Malaysians who voted. But were businesses really helping and encouraging people to vote or was this just clever marketing? We speak to Chin Ren Yi, Co-Founder of myBurgerLab to better understand the drivers behind the marketing approach during elections and how effective it is.
Image Credit: Getty Images
Presenter: Christine Wong, Lily Chai
Producer: Jeremy Ng, Lily Chai
Share:
Recommended
Jan 16
·
27 minsConflicts of Interest: The SOE & GLC Challenge
Jan 16
·
9 minsWill The Singapore STI Rally Sustain Through 2025?
Download app
60,000 other podcasts in your hand
Recent episodes
0
Latest Stories
Podcasts · Jan 16 · 47 mins
Public Health: Alarm Bells Over Medical Insurance Hike
Podcasts · Jan 16 · 36 mins
How Close Are We to Nuclear War?
Podcasts · Jan 16 · 27 mins
Conflicts of Interest: The SOE & GLC Challenge