BFM 89.9
The Business Station
BFM 89.9
The Business Station
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34 mins
29 mins
32 mins
What do Elon Musk, Bob Iger, and Tim Cook have in common? They’re all in charge of massive companies… and they’re all on social media. Having the head of your company show their human side online can be good for branding, but one wrong Tweet could spell a PR nightmare and financial disaster all the same.
Presenter: Freda Liu & Audrey Raj & Arvindh Yuvaraj
Producer: Freda Liu & Audrey Raj & Arvindh Yuvaraj
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CEOs and Social Media: The Ups and Downs
What do Elon Musk, Bob Iger, and Tim Cook have in common? They’re all in charge of massive companies… and they’re all on social media. Having the head of your company show their human side online can be good for branding, but one wrong Tweet could spell a PR nightmare and financial disaster all the same.
Presenter: Freda Liu & Audrey Raj & Arvindh Yuvaraj
Producer: Freda Liu & Audrey Raj & Arvindh Yuvaraj
Share:
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