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Would A Bad Ad Turn You Off From Your Favourite Brand?
22 mins·12:00, 29 Jul 2019
Would A Bad Ad Turn You Off From Your Favourite Brand?
22 mins
·
12:00, 29 Jul 2019
·
Recommended
There seems to be a spate of marketing gaffes of late. Kim Kardashian and her ‘Kimono’, Macy’s body-shaming plates, and recently Forever 21 thought it’d be a good idea to send out free diet bars in shipments to customers who ordered from their plus-size collection. How and why is there a disconnect between the ad agencies and the buying public?
Presenter: Richard Bradbury, Freda Liu, & Audrey Raj
Producer: Christine Wong
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