BFM 89.9
The Business Station
BFM 89.9
The Business Station
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36 mins
18 mins
Over the course of the past year, it feels like for influencers, instead of being known for promoting brands, products, and even lifestyles, they’re more known for scandals and mishaps. From the fall of local figure YBB to the on-and-off scandals of Western influencers like David Dobrik and the Paul brothers, are influencers actually still influential, or have they crossed over into merely cannon fodder for tabloid reporting?
Presenter: Arvindh Yuvaraj and Christine Wong
Producer: Christine Wong
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Are Influencers Still Influential?
Over the course of the past year, it feels like for influencers, instead of being known for promoting brands, products, and even lifestyles, they’re more known for scandals and mishaps. From the fall of local figure YBB to the on-and-off scandals of Western influencers like David Dobrik and the Paul brothers, are influencers actually still influential, or have they crossed over into merely cannon fodder for tabloid reporting?
Presenter: Arvindh Yuvaraj and Christine Wong
Producer: Christine Wong
Share:
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