We talk about data all the time, but do we really know how to harness the staggering amount of data that’s analyzed every second of every day? While some companies (see Netflix) are leveraging on data science in a big way, most organizations aren’t capitalizing - let alone monetizing - their data enough. We speak to Deviga Doreraja of The Tenth Floor about the democratization of data, the science behind “data science”, and how to use all of this to our advantage moving forward.