BFM 89.9
The Business Station
BFM 89.9
The Business Station
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34 mins
42 mins
43 mins
On this episode of Marketing Mojo on Resource Centre, we speak with Jwan Heah, Marketing Director at The Malaysia Book Of Records, about the company’s recent brand rejuvenation which saw it move away from being a passive brand to one that’s more marketing-centric.
Presenter: Audrey Raj
Producer: Audrey Raj
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Rethink, Revise, Rebrand.
On this episode of Marketing Mojo on Resource Centre, we speak with Jwan Heah, Marketing Director at The Malaysia Book Of Records, about the company’s recent brand rejuvenation which saw it move away from being a passive brand to one that’s more marketing-centric.
Presenter: Audrey Raj
Producer: Audrey Raj
Share:
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