BFM 89.9
The Business Station
BFM 89.9
The Business Station
Voice of SMEs: Micro-Films in the Age of Pocket Cameras
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23 mins
10 mins
Every one of us has a camera in our pocket capable of capturing high-definition videos. Yet despite this democratization of content creation, many brands and companies aren't aware of the potential of "micro films". Gary Chong hopes to change all that with the Micro Film Academy - a space that trains SMEs and businesses to create their own in-house video content. The academy also teaches children, today's digital natives, how to use those default content-creator settings for future jobs and possible monetization. We speak to Gary about the importance of video content for brands, as well as the demand for this specific skill set during the recent MCO.
Presenter: Arvindh Yuvaraj
Producer: Arvindh Yuvaraj
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Voice of SMEs: Micro-Films in the Age of Pocket Cameras
Every one of us has a camera in our pocket capable of capturing high-definition videos. Yet despite this democratization of content creation, many brands and companies aren't aware of the potential of "micro films". Gary Chong hopes to change all that with the Micro Film Academy - a space that trains SMEs and businesses to create their own in-house video content. The academy also teaches children, today's digital natives, how to use those default content-creator settings for future jobs and possible monetization. We speak to Gary about the importance of video content for brands, as well as the demand for this specific skill set during the recent MCO.
Presenter: Arvindh Yuvaraj
Producer: Arvindh Yuvaraj
Share:
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