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The Business Station
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Influencer Marketing has taken the idea of the celebrity endorsement and placed it into a modern day content-driven marketing campaign, to produce what all brands are looking for - a following, engagement, demand and sales. But as we grow as a society and are more aware of influencer marketing; do we really trust influencers? Have we come jaded? Is Influencer Marketing still relevant today?
Producer: Audrey Raj
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11:00, 5 Jun 2018
Influencer Marketing has taken the idea of the celebrity endorsement and placed it into a modern day content-driven marketing campaign, to produce what all brands are looking for - a following, engagement, demand and sales. But as we grow as a society and are more aware of influencer marketing; do we really trust influencers? Have we come jaded? Is Influencer Marketing still relevant today?
Producer: Audrey Raj
Share:
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