BFM 89.9
The Business Station
Don’t Put All Your Eggs in The Digital Ad Basket
16 mins
·
11:00, 1 Oct 2019
·
Recommended
The advent of social media and increasing Internet penetration has drastically changed the advertising industry. The growth of the digital advertising space has shifted how brands spend their marketing budgets, with some experts claiming digital ad spend could overtake traditional ad spend this year. So is traditional advertising dying? Is there a way to digitalise offline advertising to have the best of both worlds? We discuss, with Melissa Sim and Therine Goh from AdEasy.
Presenter: Audrey Raj
Producer: Audrey Raj
Share:
Recent episodes
0
Latest stories
Podcasts · Jan 20 · 1:30AM
Managing An Uncertain Outlook
19 mins
Podcasts · Jan 20 · 1:15AM
Navigating 2025 Market Volatility
8 mins
Podcasts · Jan 20 · 12:45AM
EPF’s New Guide For Adequate Retirement Savings
2 mins
Don’t Put All Your Eggs in The Digital Ad Basket
16 mins
·
11:00, 1 Oct 2019
The advent of social media and increasing Internet penetration has drastically changed the advertising industry. The growth of the digital advertising space has shifted how brands spend their marketing budgets, with some experts claiming digital ad spend could overtake traditional ad spend this year. So is traditional advertising dying? Is there a way to digitalise offline advertising to have the best of both worlds? We discuss, with Melissa Sim and Therine Goh from AdEasy.
Presenter: Audrey Raj
Producer: Audrey Raj
Share:
Recommended
Jan 20
·
19 minsManaging An Uncertain Outlook
Jan 20
·
8 minsNavigating 2025 Market Volatility
Jan 20
·
2 minsEPF’s New Guide For Adequate Retirement Savings
Download app
60,000 other podcasts in your hand
Recent episodes
0
Latest Stories
Podcasts · Jan 20 · 19 mins
Managing An Uncertain Outlook
Podcasts · Jan 20 · 8 mins
Navigating 2025 Market Volatility
Podcasts · Jan 20 · 2 mins
EPF’s New Guide For Adequate Retirement Savings