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The Business Station
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43 mins
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One of the festive TVCs that stole our hearts this Chinese New Year was that of Ah Girl’s quest to be seated at ‘The Grown Ups Table’. We speak to Hong Leong Bank’s Chief Marketing & Communications Officer Zalman Zainal about what went into conceptualising and executing the video, its immediate impact and how it resonates with the bank as a brand.
Presenter: Audrey Raj
Producer: Audrey Raj
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The Grown Ups Table
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·
11:00, 4 Feb 2020
One of the festive TVCs that stole our hearts this Chinese New Year was that of Ah Girl’s quest to be seated at ‘The Grown Ups Table’. We speak to Hong Leong Bank’s Chief Marketing & Communications Officer Zalman Zainal about what went into conceptualising and executing the video, its immediate impact and how it resonates with the bank as a brand.
Presenter: Audrey Raj
Producer: Audrey Raj
Share:
Recommended
Jan 22
·
43 minsCollektr: Raising Millions to Revolutionise Collectibles
Jan 21
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10 minsThe Story Is Right For Japanese Equities
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Recent episodes
0
Latest Stories
Podcasts · Jan 22 · 43 mins
Collektr: Raising Millions to Revolutionise Collectibles
Podcasts · Jan 22 · 24 mins
The Investment Opportunities In 2025 Despite Uncertain Markets
Podcasts · Jan 21 · 10 mins
The Story Is Right For Japanese Equities