Now here’s a fun fact; Malaysia is currently the leader of intellectual property creation in Southeast Asia and regional outsourcing destination for animation and video games. Recently at the Tokyo Games Show 2018, a host of local creative multimedia and content companies showcased their capabilities in this space. This is also a continuing effort by the Malaysia External Trade Development Corporation or MATRADE on the export acceleration mission (EAM). We speak to the CEO of Matrade, Prof Dr Mohd Shahreen Madros to learn more.