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The Business Station
Using Waze For Location Based Marketing
16 mins
·
10:00, 22 Nov 2017
·
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With the rise of mobile devices comes the bigger rise of location-utilising apps and services. Whether you’re getting directions via navigation apps or looking up the best places to eat in town, we now realise that there are many apps out there that crave for a bite of our location information and we seem to be okay with that. We spoke with Edward Ling, Malaysia’s Lead for Waze to talk to us about location-based marketing, a modern form of marketing that utilises smartphone users’ information.
Producer: Richard Bradbury
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Using Waze For Location Based Marketing
16 mins
·
10:00, 22 Nov 2017
With the rise of mobile devices comes the bigger rise of location-utilising apps and services. Whether you’re getting directions via navigation apps or looking up the best places to eat in town, we now realise that there are many apps out there that crave for a bite of our location information and we seem to be okay with that. We spoke with Edward Ling, Malaysia’s Lead for Waze to talk to us about location-based marketing, a modern form of marketing that utilises smartphone users’ information.
Producer: Richard Bradbury
Share:
Recommended
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Recent episodes
0
Latest Stories
Podcasts · Jan 24 · 45 mins
Animated Movies, Domesticated Animals & Dark Remakes
Podcasts · Jan 24 · 49 mins
Madness in Paris as Man City Squandered A 2-0 Lead Against PSG
Podcasts · Jan 24 · 43 mins
Paddington in Peru + Childhood Favourites