BFM 89.9
The Business Station
Recommended
Guest: Dr Michael Toh, Commercial Strategy Coach, Certified ICF and NLP Coach
Many brands talk about purpose but few make it their compass. A clear North Star can guide strategy, align teams, and build lasting consumer trust, especially when a brand knows what it truly stands for and lives it out loud.
We speak with Dr Michael Toh, Commercial Strategy Coach and Certified ICF and NLP Coach, on why discovering your brand’s deeper purpose isn’t just nice to have – it’s a strategic must. If your messaging feels scattered or your brand is blending in, maybe it’s time to ask: What do we truly stand for, and are we living it out loud?
Presenter: Richard Bradbury
Producer: Carol Wong
Share:
Recommended
Recent episodes
0
Latest stories
Podcasts · Jun 24 · 8:00AM
Because Feelings Matter #42: What Does Complex PTSD Look Like?
35 mins
Podcasts · Jun 24 · 35 mins
Because Feelings Matter #42: What Does Complex PTSD Look Like?
Videos · Jun 24 · 7:33AM
Marketing On A Tight Budget
1 min
Podcasts · Jun 24 · 7:00AM
How Colonialism, Labour, and Hinduism Became Entangled in Malaya’s Rail Network
48 mins
Podcasts · Jun 24 · 48 mins
How Colonialism, Labour, and Hinduism Became Entangled in Malaya’s Rail Network