BFM 89.9
The Business Station
From 1 Cafe to 12 Co’s: JWC’s Coffee Ecosystem Play
45 mins·10:00, 19 May 2025
From 1 Cafe to 12 Co’s: JWC’s Coffee Ecosystem Play
45 mins
·
10:00, 19 May 2025
·
Recommended
Guest: Nelson Lai, Founder & CEO, JWC Global, Michael Tan, Wholesale Director, JWC Roastery
In 2009, JWC started as a small café in Johor with just 16 seats. Today, it has grown into an eight-figure, multi-company coffee group with retail outlets, a coffee academy, a roastery, and a fast-growing wholesale business. In this episode, we speak with Nelson Lai, Founder & CEO of JWC Global, and Michael Tan, Wholesale Director of JWC Roastery, about this company's journey from bootstrapped beginnings to building an integrated coffee ecosystem.
We dive into:
How JWC grew from a café into an 8-figure, multi-vertical business.
The surprising profitability of their coffee academy.
Their wholesale growth strategy, from five to seven figures.
How JWC tackles supply chain risks through direct sourcing.
Expansion ambitions, including exports, regional markets, and future fundraising.
Discover how JWC balances coffee craft, business scale, and people development to grow Malaysia’s homegrown coffee presence at home and abroad.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan
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