BFM 89.9
The Business Station
From Entertainment to Sales: How TikTok is Changing the Marketing Game
42 mins
·
11:00, 8 Oct 2024
·
Recommended
40 mins
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Guest: Crystalbelle Lau, Deputy Managing Director, VoxEureka, Dashwini Ravi, General Manager, Vertixal
How is TikTok reshaping the way brands connect with consumers? In this episode of Marketing Mojo, we explore this and the rapidly growing world of shoppertainment (where entertainment meets commerce) with insights from Crystalbelle Lau, Deputy Managing Director of VoxEureka, and Dashwini Ravi, General Manager at Vertixal.
We dive into TikTok's PACE framework and discuss how brands can leverage short-form video content to drive engagement, increase sales, and stay relevant in a competitive market.
Key Areas of Conversation:
- How TikTok’s unique blend of entertainment and commerce redefines digital marketing strategies.
- TikTok’s four distinct shopper personas and how brands can tailor content to reach them.
- How businesses can balance organic content and paid advertising for maximum impact.
- Strategies to optimise campaigns for major sales events like 9.9 and 11.11.
- Practical advice on using TikTok’s tools for sustainable growth and long-term success.
Tune in to discover how to harness the power of TikTok to elevate your brand and thrive in the age of shoppertainment!
Presenter: Roshan Kanesan
Producer: Carol Wong
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From Entertainment to Sales: How TikTok is Changing the Marketing Game
42 mins
·
11:00, 8 Oct 2024
Guest: Crystalbelle Lau, Deputy Managing Director, VoxEureka, Dashwini Ravi, General Manager, Vertixal
How is TikTok reshaping the way brands connect with consumers? In this episode of Marketing Mojo, we explore this and the rapidly growing world of shoppertainment (where entertainment meets commerce) with insights from Crystalbelle Lau, Deputy Managing Director of VoxEureka, and Dashwini Ravi, General Manager at Vertixal.
We dive into TikTok's PACE framework and discuss how brands can leverage short-form video content to drive engagement, increase sales, and stay relevant in a competitive market.
Key Areas of Conversation:
- How TikTok’s unique blend of entertainment and commerce redefines digital marketing strategies.
- TikTok’s four distinct shopper personas and how brands can tailor content to reach them.
- How businesses can balance organic content and paid advertising for maximum impact.
- Strategies to optimise campaigns for major sales events like 9.9 and 11.11.
- Practical advice on using TikTok’s tools for sustainable growth and long-term success.
Tune in to discover how to harness the power of TikTok to elevate your brand and thrive in the age of shoppertainment!
Presenter: Roshan Kanesan
Producer: Carol Wong
Share:
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Recent episodes
0
Latest Stories
Podcasts · Mar 21 · 40 mins
Aaliyah Yoong - Riding The Waves To New Heights
Podcasts · Mar 21 · 43 mins
Croatia’s Shock Win, Germany’s Comeback & Denmark’s Hero!
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Ne Zha 2 / Nickel Boys + Movies about Difficult Themes