BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
From KL to Texas: Superdough’s Global Expansion Story
34 mins·10:00, 10 Dec 2025
From KL to Texas: Superdough’s Global Expansion Story
34 mins
·
10:00, 10 Dec 2025
·
Recommended
34 mins
20 mins
Guest: Johnny Ong (Co-Founder), Kelly Low (Co-Founder), Superdough
With a 50/50 revenue split between local and international markets, Superdough has quietly grown into an 8-figure entertainment powerhouse. Already operating across the US, South Korea, and the UAE, the company behind Breakout and Hauntu is now accelerating its global expansion with unique new models.
Co-founders Johnny Ong and Kelly Low join us to share their strategy for scaling mid-tier entertainment concepts abroad. They discuss their new "student-run" franchise partnership in Texas, their major upcoming expansion into Montreal, and why they are pivoting to the kids' market with Spy Game Jr.
We discuss:
The journey to 8-figure annual revenue and 25% YoY growth.
Their strategy for managing a 50/50 local vs. international portfolio.
The unique "student-run" franchise model with a US school district.
Why they created Spy Game Jr. to capture the kids' market.
How AI is helping them visualize and balance game puzzles faster.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan
Share:
Recommended
Recent episodes
0
Latest stories
Podcasts · Dec 10 · 3:00AM
The Office as a Third Place: Reimagining Connection and Culture
25 mins
Podcasts · Dec 10 · 25 mins
The Office as a Third Place: Reimagining Connection and Culture
Podcasts · Dec 10 · 2:00AM
From KL to Texas: Superdough’s Global Expansion Story
34 mins
Podcasts · Dec 10 · 34 mins
From KL to Texas: Superdough’s Global Expansion Story
Podcasts · Dec 10 · 1:30AM
The RPDA: Overhauling Malaysia's Housing Development Laws
20 mins
Podcasts · Dec 10 · 20 mins
The RPDA: Overhauling Malaysia's Housing Development Laws