With his 20 years of experience in the rubber industry, Steven founded Geomax Rubber in 2018 with the aim to revolutionise the footwear industry by upcycling rejected nitrile gloves into eco-friendly soles and shoes. The company has developed an effective method of converting rejected nitrile gloves into high-performance eco-friendly rubber compounds, leading to the creation of their unique product line under the brand Solewell. Their offerings include safety shoes, sandals, boots, and soles.

Today, we dive into the past, present, and future of this venture, including their unique value proposition, the challenges faced, and their ambitious plans ahead. We’ll explore what led Steven down this very specific path, the partnership with recycling industry players Andrew Siah and Danny Lee, and their expansion into new market segments like women’s footwear and school shoes.