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Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Recommended
25 mins
1 hr 1 min
Guest: Sandy Clarke, Licensed Counsellor
Persuasion is the act of convincing someone to do or believe something. But what makes some people so persuasive, while others aren’t? Why do some salespeople, for example, have the ability to sell water to fish? In this episode, we discuss Robert Cialdini’s Pre-Suasion: A Revolutionary Way to Influence and Persuade.
Image Credit: Shutterstock
Presenter: Dashran Yohan
Producer: Dashran Yohan
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