BFM 89.9
The Business Station
Lessons and Strategies for Creating Inclusive Marketing Campaigns
30 mins
·
11:00, 23 Jul 2024
·
Recommended
Guest: Ranganathan Somanathan, CEO & Advisor, Publicis Media, Malaysia & Singapore
Join us on Marketing Mojo as we explore the crucial topic of inclusive marketing with Ranganathan Somanathan, the CEO & Advisor of Publicis Media Malaysia & Singapore. In light of the recent George Town Festival controversy, we discuss how brands can learn from such incidents to improve their strategies, the evolving consumer expectations around inclusivity, and effective practices for creating campaigns that genuinely resonate with diverse audiences.
Presenter: Richard Bradbury
Producer: Richard Bradbury
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Lessons and Strategies for Creating Inclusive Marketing Campaigns
30 mins
·
11:00, 23 Jul 2024
Guest: Ranganathan Somanathan, CEO & Advisor, Publicis Media, Malaysia & Singapore
Join us on Marketing Mojo as we explore the crucial topic of inclusive marketing with Ranganathan Somanathan, the CEO & Advisor of Publicis Media Malaysia & Singapore. In light of the recent George Town Festival controversy, we discuss how brands can learn from such incidents to improve their strategies, the evolving consumer expectations around inclusivity, and effective practices for creating campaigns that genuinely resonate with diverse audiences.
Presenter: Richard Bradbury
Producer: Richard Bradbury
Share:
Recommended
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Recent episodes
0
Latest Stories
Podcasts · Mar 14 · 38 mins
New Scoring System To Shake Things Up in Badminton?
Podcasts · Mar 14 · 43 mins
Lucky, But The Real Deal
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Mickey 17 + Desperate Protagonists