Recently, Starbucks Malaysia’s temporary closure of 50 outlets amid reported financial and operational difficulties serve as a stark reminder of the unpredictable landscape of the food and beverage (F&B) industry. Beyond the Starbucks case, other F&B brands are also struggling with similar external pressures whether it is controversies tied to celebrity endorsements, shifts in consumer sentiment, or the lasting effects of the pandemic. So, what can businesses do to weather the storm, to adapt quickly and prepare for the unexpected to survive?

To explore these pressing questions and more, we speak with Sofia Leong Abdullah, Franchise Consultant and Founder of Business Evolution Enterprise, on how to navigate challenges, shifting consumer behaviours, rebuild consumer trust and create sustainable growth strategies.