BFM 89.9
The Business Station
BFM 89.9
The Business Station
Levi's Keeping It's Heritage Relevant In SEA
Levi's Keeping It's Heritage Relevant In SEA
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1 hr 19 mins
21 mins
Guest: Sameer Koul, General Manager for Southeast Asia & Country Manager for Thailand, Levi Strauss & Co.
Levi's, a brand synonymous with jeans, has a 170-year heritage. But does it still have a cache, and how does this world-leading apparel maker compete in SEA? We pose these questions to Sameer Koul, General Manager for Southeast Asia and Country Manager for Thailand, Levi Strauss & Co.
Presenter: Wong Shou Ning
Producer: Natalie Tan
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