BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved

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10 mins
23 mins
2 mins
Guest: Carmen Lew (Founder), NIUD
Women’s fashion unfortunately still faces a level of stigmatisation, especially when it comes to our undergarments, where certain styles are deemed more appropriate than others. However, wearing a bra can be an uncomfortable or even painful experience, with underwires that literally scratch our skin or bra straps that cut into our shoulders. So what other choice do we have? Carmen Lew, founder of DTC brand NIUD, discusses their functional and inclusive bra-alternatives.
Image Credit: NIUD Facebook Page
Presenter: Christine Wong
Producer: Christine Wong
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