BFM 89.9
The Business Station
Machino: From RM100K & Family Ties to Budding 8-Figure Biz
43 mins·10:00, 25 Aug 2025
Machino: From RM100K & Family Ties to Budding 8-Figure Biz
43 mins
·
10:00, 25 Aug 2025
·
Recommended
43 mins
44 mins
44 mins
Guest: Esther Tai, Amy Tai, Co-founders, Machino
Launched in the midst of the 2020 pandemic, Malaysian footwear brand Machino is on a mission to prove you don't have to sacrifice comfort for style. Now a seven-figure business with ambitions to hit eight figures this year, what's the story behind these two sisters and their shoe brand?
Co-founders Esther and Amy Tai join us to share their journey of building a D2C brand from scratch. They discuss their "comfort-first" R&D process, their modern omnichannel strategy powered by TikTok Shop, and how their signature "Hana flower" design has become a valuable piece of intellectual property.
We discuss:
The journey of building a 7-figure D2C footwear brand.
Their "comfort-first" R&D process using unique foam insoles.
How they leverage their "Hana flower" IP for branding and major collaborations.
Their omnichannel strategy, including the surprising power of TikTok Shop.
Their plans for new product categories and international expansion.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan, Carol Wong
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